Higher EducationApplication Growth
Turning student data into targeted application lift.
A mid-sized for-profit university needed more undergraduate applications at a lower cost per applicant. Invocabo helped model likely students using ACT/SAT score, location, and graduation timing, then connected household-level targeting with scholarship-specific messaging.
- 35%
- More likely to apply after ad exposure
- 14,000
- Modeled student households targeted
- ½
- Approximate cost versus email/direct mail alone
Intelligence angle: customer segmentation, message personalization, and channel coordination turned a broad admissions effort into a more accountable acquisition system.
Higher EducationEnrollment Recovery
Re-engaging former students with a focused finish-your-degree campaign.
A technical college wanted to reach students who had completed credits but never finished. Invocabo connected CRM data, direct mail, and IP-targeted display to focus spend on people with known prior interest.
- 0.30%
- Click-through rate
- 5x
- Greater than national average CTR
- 34.42%
- Conversion rate among targeted applicants
Private EducationEnrollment Growth
Using household intelligence to improve private school enrollment.
A private school needed to reach a very specific audience: conservative Christian families with multiple children within a 10-mile radius. Invocabo paired targeted direct mail with IP device targeting to improve response and reduce acquisition cost.
- 40%
- More conversions than direct mail control
- 30%
- Year-over-year enrollment increase
- 40x
- ROI on ad spend within six weeks
Home ImprovementDirect + Digital Mail
Making direct mail more measurable with digital reinforcement.
A national home improvement brand wanted to test whether digital direct mail could strengthen its physical mail campaigns. Invocabo identified households by home age, ownership, and income, then reinforced the mail piece with household-level digital ads.
- 50+
- More conversions than control
- $690k
- Incremental additional revenue
- 31%
- More likely to purchase
NonprofitDonor Outreach
Focusing fundraising outreach on likely donor households.
A nonprofit working to eliminate preventable colon cancer deaths needed a smarter way to support fundraising and outreach. Invocabo layered IP device targeting onto a direct mail donor campaign and compared targeted versus non-targeted groups.
- 95%
- Of funds raised came from targeted households
- 200%
- Performance improvement
- 70%
- More donations from targeted group
Regional BankingAccount Acquisition
Connecting branch-market strategy to measurable acquisition activity.
A regional bank wanted to become the preferred checking option in selected Southeast markets. Invocabo paired a direct mail list with an IP targeting campaign and tracked response through a dedicated campaign URL.
- 78.6%
- Increase versus control group
- 40%
- Increase in average time on site
- 5.83%
- Added to campaign budget for digital lift
AutomotiveCustomer Reactivation
Finding revenue inside existing customer data.
A regional auto dealer had valuable service and purchase history across three locations. Invocabo helped identify high-volume prospects and targeted household-level ads to reactivate buyers and service customers.
- 530
- New sessions
- 138%
- Increase in average time on site
- $500k+
- Additional revenue produced
PoliticalVoter Targeting
Segmenting voters when time and budget were limited.
A candidate was trailing shortly before an election and needed precise household-level outreach. Invocabo used voter and ballot-request data to deliver targeted ads to likely supporter households with more relevant messaging by segment.
- 17 pts
- Improvement from prior polling position
- 60/40
- Final margin of victory
- ⅓
- Approximate cost versus broader media
HVAC & PlumbingCapacity Fill
Using known customer households to fill operational capacity.
An HVAC and plumbing company had appointment slots and inventory to move before quarter-end. Invocabo focused advertising on previous customers, reducing wasted impressions and helping the team fill remaining service capacity.
- 18,500
- Customers engaged
- 100%
- Appointment slots filled
- 20
- Touches per household
RetailHome Gym Equipment
Building a targeting profile from two years of sales history.
A nationwide home gym distributor needed an alternative as PPC costs rose and SEO/PPC conversions softened. Invocabo analyzed two years of sales, created a household targeting profile, and focused the campaign on key markets.
- 804,363
- Impressions
- 2,951
- Clicks
- 17
- Confirmed conversions